The Spinoff is a New Zealand digital media platform with a growing and dedicated audience, and content spanning from politics and science to food, gaming and music.
Translate Digital began working with The Spinoff in 2015 to develop The Spinoff mobile app, which now has over 25,000 downloads and has boosted audience engagement. Since then Translate Digital has worked on multiple projects to increase viewership and gain audience insights.
Most recently, Translate Digital built a donation-based membership programme and a merchandise store on the website. This provides The Spinoff with a new, reliable revenue stream independent of commercial sponsors. The next project will be creating an even better, data-driven reading experience for their audience.