Stickybeak is an online survey platform that uses conversational chatbots to engage audiences and deliver insights. They believe in the power of conversation to drive understanding.

Design a brand that is fun, engaging and memorable

Integrate surveying best practice techniques into simple and playful survey templates

Engage hard-to-reach audiences such as young people and minorities via social media

Create simple, physically appealing, and dynamic reporting so customers can easily slice their survey results in a number of ways

Build a website with both one-off and SaaS payment options

Ability to integrate with Facebook and target specific groups of people with dynamic ads • 

Reporting designed and built so clients can easily understand the results and slice the data in a variety of ways • 

Variety of payment options available to suit a range of customer needs • 

Conversational chatbot designed and built to be engaging, user friendly and simple • 

Ongoing development support for rapid product changes • 

Integration with Stripe for secure SaaS and one-off payments

Server integration with Facebook to match respondent criteria with social media profiles

Facebook integration for campaign creation

Since launch in 2019, Stickybeak has processed 100,000 survey questions 

Significant businesses, such as Vodafone, Spark, Dole and Oxfam are now using Stickybeak surveys

During New Zealand’s Covid-19 lockdown, Stickybeak surveyed people nationwide to gauge public sentiment

Unlike old-fashioned surveys, Stickybeak brings its customers’ questions to life with colour, humour, and personality.

By combining conversational chatbots, expert-designed survey templates, industry-leading audience targeting and beautiful reporting tools, customers can run professional surveys without an agency.

Translate Digital worked with Stickybeak to design its brand and user experience, build its website and chatbot, and provide ongoing support.

Stickybeak

Parkable is an award-winning sharing economy app and platform for car parking. It aims to make parking easy and stress-free, while ensuring that local communities make the best use of their space.

Redesign the Parkable brand to reflect the business’s personality and maturity

Apply the new brand to the app, admin panel, website, emails, signage and printed collateral

Redesign the Parkable app to improve the user experience

Integrate new features (EV charging and remote access control) into the user flow of the app

Create a brand bible, component library and range of templates so that Parkable can create brand-aligned collateral

Create new automated transactional emails

An upgraded Parkable app designed, with design decisions based on user feedback to prioritise parker experience • 

Visual language designed to consider both casual and corporate users • 

IoT technology including automated access control and EV charging integrated into the app design • 

Automated transactional emails designed and built • 

World-wide rollout of the project prepared for; platform ready to scale globally •

A coherent brand rolled out across all platforms: app, admin panel, website, digital and printed collateral

Gate access control and EV charging successfully integrated into the app

Parkable has the brand assets and templates needed to continue creating coherent and appealing collateral

As a complex software with two unique products, multiple platforms, presence in international markets, and a diverse range of audiences, creating the new Parkable brand was an interesting challenge. We focused the brand on the principle “clarity over cleverness”, which we applied to design, wording, user experience, and everything in between. While we ensured design differentiation between the marketplace and SaaS products through distinct imagery types, the brand design is kept consistent with a uniform colour palette, font, and design rules.

Parkable is a sharing economy platform and app that allows homeowners, businesses, and organisations to share their unused parking space with the community. Using the app, drivers can find, reserve, and pay for parking, creating a better commute for parkers and an extra source of revenue for those sharing their space.

The same Parkable app is also the foundation for a SaaS product which allows enterprises to manage their staff, visitor, and tenant parking. This management product has the same core belief as the marketplace product - that our communities, whether that be a city or a workplace, are better off when we share resources and use space efficiently.

Since Parkable's launch in 2015, Translate Digital has built Parkable’s websites, created and updated its brand and collateral, and given ongoing design support. In 2020 Translate Digital completed a redesign of the Parkable brand and app, bringing new features onto the platform and creating a better user experience for all Parkable customers.

Parkable

The Spinoff is the fastest-growing new player in New Zealand’s media scene, covering areas as diverse as politics, parenting, gaming, science and comedy. They now have over a million website visits each month and over 25,000 app downloads

Increase The Spinoff’s audience size and engagement

Enable Spinoff readers to become donating members through the website, generating a new, stable revenue stream

Build a merchandise store on the existing website

The Spinoff mobile app built, encouraging readership by keeping consumers on one platform and sending breaking story alerts • 

Dashboard built to deliver insights about story popularity and number and length of website visits • 

Membership and donation system built into the website • 

Merchandise store built into the website • 

Ongoing support to ensure that The Spinoff website can handle increasing monthly visits • 

Developed the app around The Spinoff’s existing content platform

Stripe integration for memberships and donations

The Spinoff app has over 25,000 downloads and since its launch

Data insights have allowed The Spinoff to focus on topics that get the most interest and readership, growing their audience

The Spinoff is a New Zealand digital media platform with a growing and dedicated audience, and content spanning from politics and science to food, gaming and music.

Translate Digital began working with The Spinoff in 2015 to develop The Spinoff mobile app, which now has over 25,000 downloads and has boosted audience engagement. Since then Translate Digital has worked on multiple projects to increase viewership and gain audience insights.

Most recently, Translate Digital built a donation-based membership programme and a merchandise store on the website. This provides The Spinoff with a new, reliable revenue stream independent of commercial sponsors. The next project will be creating an even better, data-driven reading experience for their audience.

The Spinoff

Safeswim is the first platform in the world to combine information on water quality and water safety. It has demonstrated that real-time data and digital technology have the power to raise public awareness about health and environmental issues and create political change.

Inform and educate the public about water quality and swim safety at Auckland beaches using digital technology

Design a framework for presenting information that’s easily accessible and navigable to all members of the Auckland public

Work with Auckland Council and Surf Lifesaving to ensure that all goals are met within a regulatory framework

Connect, store, manage and display data from multiple collection points

Raise public awareness about water quality and its connection with health, arming Aucklanders with the knowledge to make informed decisions about their coastline

Customer-facing water forecasting tools designed and built • 

Visual language designed to communicate water quality and safety messaging • 

Third party data sources linked, combined and curated  • 

Nation-wide rollout of the project prepared for; platform ready to scale •

Digital signs in eleven locations around Auckland designed, built and managed, including one interactive and multilingual sign •

Integration with American Signal Corporation to develop an automated tsunami alerting system

Integration with Moata to retrieve water quality, wind, tide and water temperature data

Automated alert system for overflow events

Automatic data updates for beach and forecast information

$452 million added to the Auckland Council water budget partly due to Safeswim identifying and highlighting Auckland’s water quality issues

Clear shift in public sentiment to support investment in water quality initiatives, with around 70% of Aucklanders supporting the increased rate 

Over 250,000 website visits during Safeswim’s first summer season

Widespread public interest resulting in Safeswim being covered by national and international press

Beaches around Auckland are not as safe or clean as they once were. While the problem of water pollution is a significant concern to New Zealand’s scientists, it’s difficult to effectively communicate these issues to the public.

Safeswim provides the public with real-time data on health and safety hazards at almost 100 beaches and fresh water sites, including shark risks, ocean rip tides and water contamination, plus information about facilities and tide times. By checking Safeswim, people can stay out of unsafe water and keep tabs on Auckland’s water quality.

Safeswim has been instrumental in raising awareness of water quality issues at Auckland’s beaches. This led to increased public and political support for improvements and aided a successful mayoral bid in 2018 for additional funding to address water safety.

Safeswim

Spend My Super is a citizen-led movement that seeks to change the narrative of child poverty and inspire Superannuants to invest in the future of today’s 1 in 4 children living in poverty.

Encourage superannuants to donate part or all of their superannuation to charities that help young New Zealanders through a digital platform

Enable donation payments to be split between up to twelve charities

Make the user experience of donating easy, transparent and flexible, even for donors with limited technical ability

An intuitive webapp where superannuants can easily find information, make and manange donations • 

Set up system authoristion levels to manage access privelleges for Charities, Donors and System Administration 

Integration with Stripe for secure one-off and recurring dontation payments • 

Admin panel built so System Administration can view donations, manage accounts and analyse BI reporting • 

All proceeds go directly to youth-focused charities in New Zealand

Spend My Super makes giving easy to some of New Zealand’s most impactful children’s charities. 

With over 6,000 children’s charities operating in New Zealand today, deciding who to support can be challenging.

Spend My Super’s e-commerce platform makes giving easy to one, some or all 12 charity partners in a single transaction. And, as a private donor (Founder, Liz Greive) covers all operating costs, 100% of donations go to support New Zealand children living in poverty.

Translate Digital was brought on to design the user experience and build the website for Spend My Super. The website needed to be simple to understand and use, with as few barriers as possible to making donations. User testing was conducted to make sure that the website flow is intuitive and accessible.

Spend My Super

Campable acts as the Airbnb for motorhome travellers, connecting tourists with locals and creating unique experiences.

Connect motorhome tourists with private properties

Make it easy for locals to sign up and host travellers

Create a seamless travel experience using EDMs, instant and in-advance booking, peer reviewing and in-app amenity information 

Build a fully functional website and apps • 

Allow travellers to browse properties via an interactive map or by property type • 

Create flexible booking options including requirement filters and both instant and in-advance reservation • 

Provide a full set of amenities for travellers, including i-SITE locations, dump sites and LPG stations • 

Allow hosts to define their availability, price, and amenities with ease and flexibility • 

Build automated transactional emails for booking and cancellation • 

Create a peer rating and review system for travellers • 

Google Maps integration for finding locations

Campable has partnered with some of the biggest players in New Zealand’s motorhome industry, with their affiliates covering over 40% of the domestic market

Since launch, Campable has connected over 30,000 travellers with local and authentic experiences

Over 700 locals and businesses have listed their land on Campable

Campable creates authentic travel experiences where tourists can meet locals, stay on unique properties, and feel secure. Similar to Airbnb, motorhome travellers and campers can use the Campable website and apps to stay on private property, while local landowners and businesses can attract tourists and create extra revenue from underused space.

When Translate Digital built the Campable website and apps, flexible options for travellers and locals shaped every aspect of the platform. We worked closely with the Campable team to discover what the product needed to do, and we continue to work together in refining the platform.

Campable

T&G is a well-established brand in fresh produce wholesaling. Through FirstPick™, T&G wanted to update their outdated and complex buying processes with a digital platform that streamlined ordering.

Streamline complex ordering processes into a single system

Retain close relationships between customers and the sales team

Ensure that ordering is still flexible and dynamic

A digital platform that creates a single, streamlined process for ordering

Enable the sales team to directly message customers via the platform

Ability for customers to change their orders at the last minute

Successful delivery of the World's first online ordering platfrom for wholesale produce

Adoption of platform in 12 markets across New Zealand

Success has formed the basis for further technology enhancements in the future

To create a successful product, Translate Digital worked alongside T&G for months, learning about their business and what was important to them. A concern for T&G was that streamlining could weaken customer relationships and loyalty, which were built on personal connections between the sales team and customers.

Translate Digital designed a platform that streamlines orders into a single process while retaining relationships. Buyers and the sales team can still message each other directly, and the platform was built with the understanding that buyers want to check produce in person and change their orders at the last minute.

FirstPick™

CivilShare is a digital marketplace for construction materials and equipment, created to reduce construction waste and build industry connections.

Create a digital marketplace specifically for those in the construction industry

Enable construction workers and businesses to sell and rent their equipment and leftover materials

Make it easy to find, buy, or rent construction materials and equipment

Facilitate communication between those in the construction industry

Two native apps and a web app built for the two-sided marketplace of sellers and buyers • 

Account management and administrative panel built • 

Analytics that provide user insights • 

Private communication between users enabled • 

Users can send listings to specific private groups • 

Nearly 4000 New Zealand users have joined the CivilShare marketplace

Over 11,000 tonnes of construction materials have been diverted from landfill

Almost 2000 successful trades have been made through the platform

CivilShare is a platform for buying, selling, and renting construction materials and equipment, with the aim of using resources more efficiently and diverting usable building waste from landfill. It also enables builders and companies to make income from materials they can’t use and facilitates networking between people in the construction industry.

Translate Digital built CivilShare’s marketplace website and apps. Similar to Trade Me, people can use the marketplace to create listings, search for specific materials and equipment, communicate, and set up notifications when what they want appears on the platform. There’s also a groups component so companies can invite their employees and use the app as a chat group.

CivilShare

Crate Group is a collection of like-minded businesses who have reinvigorated the industrial area of Queens Yard, East London with the help of local artists. Their mantra is providing affordable luxuries and unforgettable experiences.

Crate is a brewery, bar and pizzeria. The space was put together by local creatives from refurbished materials, and is situated inside a building that had previously been a print factory and squat. Since 2012 the team has grown to forty people, with the brewery expanding from a modest 1600L a week to a team of seven creating limited edition beers. Crate's craft beer bar and pizzeria has become a popular hangout for young people across London. 

In 2015, JARR opened the first commercial kombucha brewery in London, offering three flavours on tap and in cocktails at JARR Bar. It was the first kombucha taproom in Europe, and by April 2016 they launched their first range of bottled kombucha into Harrods.

At the end of 2019, JARR began construction on a new kombucha brewery in Belgium as part of the Duvel Moortgat family. JARR’s goal is to change drinking habits and share kombucha with more people than ever before.

Mick's is a multiuse space where people can gather, eat, drink, dance and listen to music. At night Mick's is filled with food trucks and bars, or transformed into a fully enclosed ticketed event space  hosting some of the world's best DJs.  

Crate Group is made up of three businesses, Crate, Jarr, and Micks, which embraced the hipster pop-up appeal of the post-GFC economy to transform the industrial wasteland of Queens Yard into a mecca for urban escapism.

Their mantra is to provide affordable luxuries and unforgettable experiences, and they’ve partnered with the talented artist community of East London to make that happen.

Translate Digital was asked to bring each business online by building three websites, enabling e-commerce and event management opportunities for each of them. 

Design credit: Dapple Studio

The Spinoff

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