Stickybeak

Unlike old-fashioned surveys, Stickybeak brings its customers’ questions to life with colour, humour, and personality.

By combining conversational chatbots, expert-designed survey templates, industry-leading audience targeting and beautiful reporting tools, customers can run professional surveys without an agency.

Translate Digital worked with Stickybeak to design its brand and user experience, build its website and chatbot, and provide ongoing support.

Project Details
CLIENT

UMR, David Brain, TDL

KEY STAFF INVOLVED
  • Brody Nelson - Product Owner
  • Kyle Hickey - Design Direction
  • Rae-Dawn Martin - Account Management
  • Chris Mitchell - Lead Developer
SERVICES
  • Web App Development
  • Payment / SAAS platform
  • Product Ownership
  • Facebook/Instagram API Integration
Results
  • 100,000 survey questions processed since 2019
  • Significant clients signed up, including Dole, Vodafone, Spark and Oxfam

Project brief

  • Design a brand that is fun, engaging and memorable
  • Integrate surveying best practice techniques into simple and playful survey templates
  • Engage hard-to-reach audiences such as young people and minorities via social media
  • Create simple, physically appealing, and dynamic reporting so customers can easily slice their survey results in a number of ways
  • Build a website with both one-off and SaaS payment options

Deliverables

  • Ability to integrate with Facebook and target specific groups of people with dynamic ads • Integration
  • Reporting designed and built so clients can easily understand the results and slice the data in a variety of ways • Web development
  • Variety of payment options available to suit a range of customer needs • E-Commerce
  • Conversational chatbot designed and built to be engaging, user friendly and simple • Chatbot development
  • Ongoing development support for rapid product changes • Support

Technical

  • Integration with Stripe for secure SaaS and one-off payments
  • Server integration with Facebook to match respondent criteria with social media profiles
  • Facebook integration for campaign creation

Results

  • Since launch in 2019, Stickybeak has processed 100,000 survey questions
  • Significant businesses, such as Vodafone, Spark, Dole and Oxfam are now using Stickybeak surveys
  • During New Zealand’s Covid-19 lockdown, Stickybeak surveyed people nationwide to gauge public sentiment
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