Parkable is a sharing economy platform and app that allows homeowners, businesses, and organisations to share their unused parking space with the community. Using the app, drivers can find, reserve, and pay for parking, creating a better commute for parkers and an extra source of revenue for those sharing their space.
The same Parkable app is also the foundation for a SaaS product which allows enterprises to manage their staff, visitor, and tenant parking. This management product has the same core belief as the marketplace product - that our communities, whether that be a city or a workplace, are better off when we share resources and use space efficiently.
Since Parkable's launch in 2015, Translate Digital has built Parkable’s websites, created and updated its brand and collateral, and given ongoing design support. In 2020 Translate Digital completed a redesign of the Parkable brand and app, bringing new features onto the platform and creating a better user experience for all Parkable customers.
As a complex software with two unique products, multiple platforms, presence in international markets, and a diverse range of audiences, creating the new Parkable brand was an interesting challenge. We focused the brand on the principle “clarity over cleverness”, which we applied to design, wording, user experience, and everything in between. While we ensured design differentiation between the marketplace and SaaS products through distinct imagery types, the brand design is kept consistent with a uniform colour palette, font, and design rules.