Crate Group is made up of three businesses, Crate, Jarr, and Micks, which embraced the hipster pop-up appeal of the post-GFC economy to transform the industrial wasteland of Queens Yard into a mecca for urban escapism.
Their mantra is to provide affordable luxuries and unforgettable experiences, and they’ve partnered with the talented artist community of East London to make that happen.
Translate Digital was asked to bring each business online by building three websites, enabling e-commerce and event management opportunities for each of them.
Design credit: Dapple Studio
Crate Brewery, JARR Kombucha, Mick's Garage, Dapple Studio (Design)
Crate is a brewery, bar and pizzeria. The space was put together by local creatives from refurbished materials, and is situated inside a building that had previously been a print factory and squat. Since 2012 the team has grown to forty people, with the brewery expanding from a modest 1600L a week to a team of seven creating limited edition beers. Crate's craft beer bar and pizzeria has become a popular hangout for young people across London.
In 2015, JARR opened the first commercial kombucha brewery in London, offering three flavours on tap and in cocktails at JARR Bar. It was the first kombucha taproom in Europe, and by April 2016 they launched their first range of bottled kombucha into Harrods.
At the end of 2019, JARR began construction on a new kombucha brewery in Belgium as part of the Duvel Moortgat family. JARR’s goal is to change drinking habits and share kombucha with more people than ever before.
Mick's is a multiuse space where people can gather, eat, drink, dance and listen to music. At night Mick's is filled with food trucks and bars, or transformed into a fully enclosed ticketed event space hosting some of the world's best DJs.