In marketing circles, it is well known that social media will be the leading channel for all businesses by 2020. However, many businesses, both enterprise and startup, have lagged behind in their social media literacy.
Moloney Moloney was built on the idea that with social media, the world has changed - and that to remain relevant and successful, businesses need to follow. Not only does Moloney Moloney produce engaging and high-quality social media content, but they also help their clients to understand and embrace the social media revolution.
The team at Moloney Moloney believe that the most powerful way to create new customers is through positive word-of-mouth, so we wanted to integrate that ‘word-of-mouth’ concept into the core of their brand. We developed a logo that depicts an open mouth, inside of which is a speaker, to show the power and sharing capability that word-of-mouth communication has.
Translate Digital also transformed Moloney Moloney’s brand into something modern and intrinsically linked to social media and the digital space. The circular logo is reminiscent of profile images, and the website depicts social media reactions. The website that Translate Digital built is also vibrant and modern: it is extremely simple, with colourful and vibrant digital graphics and a focus on client testimonials.
As a business that works with a range of client types, from established enterprises like SKYCITY Entertainment Group and The Warehouse Group, to innovative startups like Parkable, it was also important to have flexibility in the brand. Translate Digital developed a wide range of compatible colour palettes for Moloney Moloney to use in their logo and presentations, so they can control the tone of their brand depending on what is most suitable for the client. These include fun, vibrant colours, and more muted, darker tones.