The New Zealand market for campervan rentals is saturated with competitors, but that doesn’t mean that affordable, stylish, and high-quality campervans have always been readily available. Mad Campers provides a campervan option, particularly important for younger voyagers, that hits the sweet spot between incredible service, quality vehicles, and affordability. Fuelled by their passion for travel, Mad Campers came to Translate Digital in mid-2017, ready to turn their concept into an exciting new brand.
Translate Digital created a brand that reflects the fun and energy of the New Zealand road trip experience, and a website that is both vibrant and friendly. As well as web design, Translate Digital helped to design the artwork to appear on Mad Campers’ campervans, with the aim of producing a vehicle that travellers feel happy to include in their holiday photos and share with friends.